The world-of-mouth concept ripples on to peer-to-peer recommendation of the product or service. It also enables the business to generate revenue from local interest in the venture. In McDonald case, most of the web banners posted on the popular website like yahoo, msn, tvb.com and some popular games websites. It can create peer-to-peer recommendation and impression of McDonald 24 hours delivery service.
To promote more businesss transactions of McDonald 24 hours delivery service, it can create high credibility, high efficiency, low cost throughout viral marketing. Such as McDonald receiving the unparallel attention of the massive crowd at a relatively low cost throughout Internet advertisements like web banners, pop-up ads.
And it is probably a way more effective way to create brand awareness and to get the world out to consumers.
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